Juicy Art Direction For
Krave Beauty
campaign art direction
skincare
KraveBeauty, founded by influencer Liah Yoo, is a skincare brand that promotes a "less is more" philosophy by offering simple, effective products that avoid overwhelming the skin. Their formulas, packed with nutrient-rich ingredients like matcha and tamanu oil, nourish the skin like a superfood, restoring balance and strength.
KraveBeauty collaborated with ilovecreatives Studio to refresh its brand identity and art direction. Together, we created an lush 3D world with life size super-food ingredients to immerse viewers and reflect Krave’s nourishing ingredient palette and sustainability-focused values.
This new art direction was instrumental in shaping the visual storytelling for the launch of Plumptuous Lip Jelly, KraveBeauty's first makeup product.
